In the Fall of 2007 EnhanceScape contracted Anvil Media and Metschan Media to partner in an effort to increase site traffic and contractor leads. Below are some of the new site improvements that helped increase site traffic by 109% and contracting leads by 225%.
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- RSS feeds allowing web visitors to subscribe to content and receive automatic updates.
- Breadcrumb links tell web visitors where they are and increase site visibilty to search engines.
- Call to action buttons consistently styled and placed on the page.
- Print, sharing and bookmarking tools enable users to reference and share site content.
- Consistent 3 column layout for better site usability
- Sidebar content supports main content and provides related information to help visitors learn more.
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